Spongebob vs Caillou! (new study)

A new study was released today comparing the attention spans of four-year-olds watching two programs, SpongeBob Squarepants and Caillou (with a third group drawing pictures instead of watching tv).

After just nine minutes the SpongeBob¬† group showed “temporary attention and learning problems” – in sharp contrast to the other two groups.

The official Nickelodeon defense is of course that SpongeBob is aimed at an older audience than four-year-olds, but that does not reduce the value of this research. While the test group was quite small and further studies seem to be called for, it still raises important questions about how certain programs can affect attention span and “executive function”. It also helps to underline how important age-appropriate programming is. For non-parents it would seem a no-brainer that you shouldn’t show your toddler older programming, however in this day and age it is becoming impossible to control what your child is watching with televisions blaring in so many public spaces. Case in point: the ferry ride we took recently that played SpongeBob in the play area for well over an hour!

(For full story about study click here.)

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

All writings posted here are © Kim Thompson, unless otherwise indicated. For all artwork on this site, copyright is retained by the artist.
Follow

Get every new post delivered to your Inbox.

Join 299 other followers

%d bloggers like this: